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CIW: E-Commerce Specialist

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Description

Kick start your prep for the CIW E-Commerce Specialist certification exam with the CIW E-Commerce Specialist course. This course covers all the objectives of the 1D0-525 exam and includes topics such as e-commerce site development; e-commerce technology and security; e-commerce business, marketing, and legal issues; payment gateways; e-learning solutions; order processing; transactions and web site security; and many more. The course offers you working knowledge of e-commerce standards with its interactive learning resources.

CIW E-Commerce Specialist certification exam is intended for the individuals who are working with E-Commerce practices and site design. The exam focuses on the process of conducting business online; managing the technical issues associated with constructing an E-Commerce Web site; similarities and differences between traditional, and electronic commerce; and E-Commerce technologies at various levels of sophistication.

Lesson 1: Electronic Commerce Foundations
  • Introduction to Web Commerce
  • Impetus for Web Commerce
  • Electronic Commerce Defined
  • Applying E-Commerce Concepts to Focus Companies
  • Types of Electronic Commerce
  • Microcommerce and Macrocommerce
  • Benefits of Electronic Commerce
  • Drawbacks of Electronic Commerce
  • E-Commerce Solutions
  • Web Storefront Hardware and Software
  • Ingredients of a Web Storefront
  • The Virtual Enterprise
  • Site Implementation
  • E-Commerce Guidelines
  • Lesson Summary
  • Optional Lab
Lesson 2: Law and the Internet
  • Introduction to Internet Legal Issues
  • Electronic Publishing
  • Intellectual Property Issues
  • Areas of Liability
  • Copyright, Trademark and Patent Issues
  • Privacy and Confidentiality
  • Jurisdiction and Electronic Publishing
  • Internet Taxation
  • International Tax and the Internet
  • Customs and E-Commerce
  • Tariffs and E-Commerce
  • Protecting a Brand
  • Ethical Business Practices
  • Lesson Summary
  • Optional lab
Lesson 3: Web Marketing Goals
  • Marketing Overview
  • Web Marketing Benefits
  • Examples of Successful Web Marketing
  • Marketing Goals
  • Web Marketing Strategies
  • Growth Drivers and Barriers in E-Commerce
  • Selecting and Positioning Your Product
  • Identifying Your Target Market
  • Lesson Summary
  • Optional Lab
Lesson 4: Online Product Promotion
  • Online Promotion Overview
  • E-Commerce Promotion Considerations
  • E-Commerce Site Categories
  • Banner Ads
  • Advertising Representatives
  • Banner Ad Positioning
  • Banner Ad Exchange Networks
  • Referrer Programs
  • Blogs and Blogads
  • Pop-Up and Related Ads
  • Search Engine Placement
  • <Meta> Tags and Search Engines
  • E-Mail and Marketing
  • Ad Performance Evaluation
  • Offline Product Promotion
  • Ad Campaign Implementation
  • Lesson Summary
  • Optional Lab
Lesson 5: Site Usability
  • Overview of Usability Issues
  • Usability Testing
  • Designing the Site Hierarchy
  • Page Layout Design Guidelines
  • Browser Compatibility Issues
  • Lesson Summary
  • Optional Lab
Lesson 6: Customer Relationship Management (CRM) and E-Services
  • Managing the Customer
  • Customer Relationship Management
  • Customer Service Concepts
  • Customer Service Tools and Methodology
  • E-Service Action Plan
  • Integrating CRM and Customer Service
  • Lesson Summary
  • Optional Lab
Lesson 7: Business-to-Business Frameworks
  • B2B E-Business Overview
  • E-Commerce Fundamentals
  • Business Concepts
  • Internet Marketplaces
  • Tools and Technologies
  • Electronic Data Interchange (EDI)
  • Open Buying on the Internet (OBI)
  • Open Trading Protocol (OTP)
  • Web Services
  • Lesson Summary
  • Optional Lab
Lesson 8: E-Commerce Site Creation Packages — Outsourcing
  • Outsourcing Site Creation Packages
  • Entry-Level Outsourcing: Online Instant Storefronts
  • Online Outsourcing Solutions
  • Outsourcing: Mid-Level Offline Instant Storefronts
  • Mid-Level Offline Storefront Products
  • Outsourcing: High-Level Offline Instant Storefronts
  • High-Level Offline Storefront Products
  • Auctions: The Other E-Commerce Option
  • Lesson Summary
  • Optional Lab
Lesson 9: E-Commerce Site Creation Software
  • Microsoft Commerce Server 2007 Overview
  • Web Server Overview
  • Microsoft Internet Information Services (IIS) 6.0
  • IIS 6.0 Preparation
  • IIS 6.0 Installation
  • IIS 6.0 Configuration
  • Sun Java System Web Server 6.1
  • Open-Source Solutions
  • Sizing Your Hardware
  • Lesson Summary
  • Optional Lab
Lesson 10: Site Development Software Implementation
  • Commerce Site Development Overview
  • Database Servers
  • Commerce Site Development
  • Lesson Summary
  • Optional Lab
Lesson 11: E-Commerce Site Development Using Commerce Server
  • Building Commerce Solutions
  • Commerce Site Management
  • Solution Site Customization
  • Lesson Summary
  • Optional Lab
Lesson 12: Creating an Online Catalog
  • Catalog Design
  • Commerce Server 2007 Catalog Definitions
  • Building a Base Catalog
  • Virtual Catalogs
  • Using Commerce Server to Support B2B Commerce
  • Lesson Summary
Lesson 13: Inventory Control and Order Processing
  • Inventory Management
  • Inventory Systems
  • Designing Order Systems
  • Order System Implementation
  • Lesson Summary
  • Optional lab
Lesson 14: Payment Gateways
  • Payment Processing in E-Commerce
  • Choosing Payment-Processing Methods
  • Credit Card Processing
  • Managing Transactions
  • Implementing PayPal
  • Online Check Processing
  • Preventing Fraud
  • Lesson Summary
  • Optional lab
Lesson 15: E-Service Implementation and Support
  • Implementing Customer Support
  • E-Mail and User Forums
  • Frequently Asked Questions (FAQ) Implementation
  • Knowledge Base
  • Lesson Summary
  • Optional lab
Lesson 16: Transaction and Web Site Security
  • Overview of Transaction Security
  • Purposes of Security
  • Encryption and Decryption
  • Public Key Infrastructure (PKI)
  • X.509 Standard
  • Certificate Revocation
  • VeriSign
  • Using Certificates
  • Obtaining Certificates
  • Installing Certificates
  • Implementing Microsoft Certificate Services
  • Secure Electronic Transactions (SET)
  • Securing Sensitive Data
  • Identifying Attack Types
  • Protecting Against Attacks
  • E-Commerce Forensic Techniques
  • Lesson Summary
  • Optional Lab
Lesson 17: E-Learning Solutions
  • E-Learning Introduction
  • E-Learning Models
  • Distance-Learning Essentials
  • E-Learning Content
  • Student Navigation and Progress Reporting
  • Reusable Learning Objects
  • Lesson Summary
  • Optional lab
Lesson 18: Site Management and Performance Testing
  • Introduction to Site Management and Performance Testing
  • Site Management Tasks
  • Managing Web Site Performance
  • Logging and Trend Analysis
  • Performance-Monitoring Tools
  • Course Conclusion
  • Lesson Summary
What are the prerequisites for this exam? Here is the pre-requisites:
  • CIW Web Design Specialist or equivalent knowledge
  • CIW Web Foundations Associate or equivalent knowledge
What is the exam registration fee? USD 150
Where do I take the exam? Pearson VUE
What is the format of the exam? The exam consists of linear, multiple choice, fill in the blank, fact-based, and situational questions.
How many questions are asked in the exam? The exam contains 72 questions.
What is the duration of the exam? 75 minutes
What is the passing score? 68%
What is the exam's retake policy? Here is the retake policy:
  • A 24-hour waiting period is required between the first and second attempt exam.
  • If a candidate passes a CIW exam, he will not be allowed to retake that CIW exam.
  • 30 calendar days waiting period from the date of the previous sitting before any third or subsequent sitting exam.
What is the validity of the certification? CIW certifications do not expire unless CIW changes its policy.
Where can I find more information about this exam? To know more about the 1D0-525, click here.
Which certification covers this exam?
What are the career opportunities after passing this exam?
  • Web Designers
  • Internet Consultants
  • Web and Graphic Artists

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